{"id":9142,"date":"2025-07-30T15:50:45","date_gmt":"2025-07-30T15:50:45","guid":{"rendered":"https:\/\/sitniks.ua\/?post_type=blog_post&#038;p=9142"},"modified":"2025-07-30T15:50:47","modified_gmt":"2025-07-30T15:50:47","slug":"kakie-dannye-o-klientah-dejstvitelno-nuzhny-dlya-povtornoj-prodazhi","status":"publish","type":"blog_post","link":"https:\/\/sitniks.ua\/ru\/blog_post\/kakie-dannye-o-klientah-dejstvitelno-nuzhny-dlya-povtornoj-prodazhi\/","title":{"rendered":"\u041a\u0430\u043a\u0438\u0435 \u0434\u0430\u043d\u043d\u044b\u0435 \u043e \u043a\u043b\u0438\u0435\u043d\u0442\u0430\u0445 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u043d\u0443\u0436\u043d\u044b \u0434\u043b\u044f \u043f\u043e\u0432\u0442\u043e\u0440\u043d\u043e\u0439 \u043f\u0440\u043e\u0434\u0430\u0436\u0438"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/sitniks.ua\/wp-content\/uploads\/2025\/07\/1_yaki_dani_dijsno_mayut_znachennya-1024x576.webp\" alt=\"\u042f\u043a\u0456 \u0434\u0430\u043d\u0456 \u043f\u0440\u043e \u043a\u043b\u0456\u0454\u043d\u0442\u0456\u0432 \u043d\u0430\u0441\u043f\u0440\u0430\u0432\u0434\u0456 \u043f\u043e\u0442\u0440\u0456\u0431\u043d\u0456 \u0434\u043b\u044f \u043f\u043e\u0432\u0442\u043e\u0440\u043d\u043e\u0433\u043e \u043f\u0440\u043e\u0434\u0430\u0436\u0443\" class=\"wp-image-9138\" srcset=\"https:\/\/sitniks.ua\/wp-content\/uploads\/2025\/07\/1_yaki_dani_dijsno_mayut_znachennya-1024x576.webp 1024w, https:\/\/sitniks.ua\/wp-content\/uploads\/2025\/07\/1_yaki_dani_dijsno_mayut_znachennya-300x169.webp 300w, https:\/\/sitniks.ua\/wp-content\/uploads\/2025\/07\/1_yaki_dani_dijsno_mayut_znachennya-768x432.webp 768w, https:\/\/sitniks.ua\/wp-content\/uploads\/2025\/07\/1_yaki_dani_dijsno_mayut_znachennya-1536x864.webp 1536w, https:\/\/sitniks.ua\/wp-content\/uploads\/2025\/07\/1_yaki_dani_dijsno_mayut_znachennya-694x390.webp 694w, https:\/\/sitniks.ua\/wp-content\/uploads\/2025\/07\/1_yaki_dani_dijsno_mayut_znachennya-204x115.webp 204w, https:\/\/sitniks.ua\/wp-content\/uploads\/2025\/07\/1_yaki_dani_dijsno_mayut_znachennya-1000x563.webp 1000w, https:\/\/sitniks.ua\/wp-content\/uploads\/2025\/07\/1_yaki_dani_dijsno_mayut_znachennya.webp 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u0411\u043e\u043b\u044c\u0448\u0438\u043d\u0441\u0442\u0432\u043e \u0431\u0438\u0437\u043d\u0435\u0441\u043e\u0432 \u0432\u043a\u043b\u0430\u0434\u044b\u0432\u0430\u044e\u0442 \u043b\u044c\u0432\u0438\u043d\u0443\u044e \u0434\u043e\u043b\u044e \u0431\u044e\u0434\u0436\u0435\u0442\u0430 \u0432 \u043f\u0435\u0440\u0432\u043e\u0435 \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u0435. \u041d\u043e \u0438\u043c\u0435\u043d\u043d\u043e \u043f\u043e\u0432\u0442\u043e\u0440\u043d\u044b\u0435 \u043f\u0440\u043e\u0434\u0430\u0436\u0438 \u043f\u0440\u0438\u043d\u043e\u0441\u044f\u0442 \u0434\u043e 80% \u043f\u0440\u0438\u0431\u044b\u043b\u0438. \u0427\u0442\u043e\u0431\u044b \u0443\u0434\u0435\u0440\u0436\u0430\u0442\u044c \u043a\u043b\u0438\u0435\u043d\u0442\u0430 &#8212; \u043d\u0443\u0436\u043d\u043e \u0437\u043d\u0430\u0442\u044c \u043e \u043d\u0451\u043c \u043d\u0435 \u0442\u043e\u043b\u044c\u043a\u043e \u0438\u043c\u044f \u0438 \u043d\u043e\u043c\u0435\u0440 \u0442\u0435\u043b\u0435\u0444\u043e\u043d\u0430. \u0412\u0430\u0436\u043d\u043e \u043f\u043e\u043d\u0438\u043c\u0430\u0442\u044c \u0435\u0433\u043e \u043f\u0440\u0438\u0432\u044b\u0447\u043a\u0438, \u0447\u0430\u0441\u0442\u043e\u0442\u0443 \u043f\u043e\u043a\u0443\u043f\u043e\u043a, \u0441\u0440\u0435\u0434\u043d\u0438\u0439 \u0447\u0435\u043a \u0438 \u043c\u043e\u043c\u0435\u043d\u0442, \u043a\u043e\u0433\u0434\u0430 \u043e\u043d \u0441\u043d\u043e\u0432\u0430 \u0433\u043e\u0442\u043e\u0432 \u0441\u0434\u0435\u043b\u0430\u0442\u044c \u0437\u0430\u043a\u0430\u0437.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u041f\u0440\u043e\u0441\u0442\u043e \u0441\u043e\u0445\u0440\u0430\u043d\u044f\u0442\u044c \u00ab\u0434\u0430\u043d\u043d\u044b\u0435 \u0434\u043b\u044f \u043e\u0442\u0447\u0451\u0442\u0430\u00bb \u043d\u0435\u0434\u043e\u0441\u0442\u0430\u0442\u043d\u044c\u043e. \u041d\u0443\u0436\u043d\u0430 \u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u0430, \u043a\u043e\u0442\u043e\u0440\u0430\u044f \u0440\u0430\u0431\u043e\u0442\u0430\u0435\u0442 \u043d\u0430 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442.<br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-\u043a\u0430\u043a\u0438\u0435-\u0434\u0430\u043d\u043d\u044b\u0435-\u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0442\u0435\u043b\u044c\u043d\u043e-\u0438\u043c\u0435\u044e\u0442-\u0437\u043d\u0430\u0447\u0435\u043d\u0438\u0435\"><strong>\u041a\u0430\u043a\u0438\u0435 \u0434\u0430\u043d\u043d\u044b\u0435 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u0438\u043c\u0435\u044e\u0442 \u0437\u043d\u0430\u0447\u0435\u043d\u0438\u0435?<\/strong><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-1-recency-frequency-monetary-rfm\"><strong>1. Recency, Frequency, Monetary (RFM)<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Recency<\/strong> &#8212; \u043a\u043e\u0433\u0434\u0430 \u043a\u043b\u0438\u0435\u043d\u0442 \u043f\u043e\u0441\u043b\u0435\u0434\u043d\u0438\u0439 \u0440\u0430\u0437 \u0447\u0442\u043e-\u0442\u043e \u043f\u043e\u043a\u0443\u043f\u0430\u043b?<\/li>\n\n\n\n<li><strong>Frequency<\/strong> &#8212; \u043a\u0430\u043a \u0447\u0430\u0441\u0442\u043e \u043e\u043d \u043f\u043e\u043a\u0443\u043f\u0430\u0435\u0442?<\/li>\n\n\n\n<li><strong>Monetary<\/strong> &#8212; \u043d\u0430 \u043a\u0430\u043a\u0443\u044e \u0441\u0443\u043c\u043c\u0443?<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u042d\u0442\u0430 \u0442\u0440\u043e\u0439\u043a\u0430 \u043f\u043e\u043c\u043e\u0433\u0430\u0435\u0442 \u0431\u044b\u0441\u0442\u0440\u043e <a href=\"https:\/\/sitniks.ua\/ru\/blog_post\/crm-na-google-tabliczah-kak-daleko-mozhno-zajti-bez-speczializirovannoj-sistemy\/\">\u0441\u0435\u0433\u043c\u0435\u043d\u0442\u0438\u0440\u043e\u0432\u0430\u0442\u044c<\/a> \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044e \u043d\u0430:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00ab\u0433\u043e\u0440\u044f\u0447\u0438\u0445\u00bb \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u0435\u0439;<\/li>\n\n\n\n<li>\u0442\u0435\u0445, \u043a\u0442\u043e \u043f\u0440\u043e\u043f\u0430\u043b;<\/li>\n\n\n\n<li>\u043f\u043e\u0442\u0435\u043d\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0445 VIP-\u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-2-\u0441\u0440\u0435\u0434\u043d\u0435\u0435-\u0432\u0440\u0435\u043c\u044f-\u043c\u0435\u0436\u0434\u0443-\u043f\u043e\u043a\u0443\u043f\u043a\u0430\u043c\u0438-time-between-purchases\"><strong>2. \u0421\u0440\u0435\u0434\u043d\u0435\u0435 \u0432\u0440\u0435\u043c\u044f \u043c\u0435\u0436\u0434\u0443 \u043f\u043e\u043a\u0443\u043f\u043a\u0430\u043c\u0438 (Time Between Purchases)<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">\u041a\u043b\u044e\u0447 \u043a \u043f\u0440\u0430\u0432\u0438\u043b\u044c\u043d\u043e\u043c\u0443 \u043c\u043e\u043c\u0435\u043d\u0442\u0443 \u043a\u043e\u043d\u0442\u0430\u043a\u0442\u0430. \u041d\u0430\u043f\u0440\u0438\u043c\u0435\u0440:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u043a\u043e\u0441\u043c\u0435\u0442\u0438\u043a\u0430 &#8212; \u043a\u0430\u0436\u0434\u044b\u0435 30\u201360 \u0434\u043d\u0435\u0439;<\/li>\n\n\n\n<li>\u044d\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u0438\u043a\u0430 &#8212; \u043a\u0430\u0436\u0434\u044b\u0435 6\u201312 \u043c\u0435\u0441\u044f\u0446\u0435\u0432;<\/li>\n\n\n\n<li>\u043f\u043e\u0434\u043f\u0438\u0441\u043a\u0430 &#8212; \u0435\u0436\u0435\u043c\u0435\u0441\u044f\u0447\u043d\u043e \u0438\u043b\u0438 \u0440\u0430\u0437 \u0432 \u0433\u043e\u0434.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u0415\u0441\u043b\u0438 \u0442\u044b \u0437\u043d\u0430\u0435\u0448\u044c TBP &#8212; \u043b\u0435\u0433\u043a\u043e \u043d\u0430\u0441\u0442\u0440\u043e\u0438\u0442\u044c \u0442\u0440\u0438\u0433\u0433\u0435\u0440\u043d\u044b\u0435 \u043f\u0438\u0441\u044c\u043c\u0430 \u0438\u043b\u0438 \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u044c\u043d\u044b\u0435 \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u043d\u0438\u044f.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-3-customer-lifetime-value-clv\"><strong>3. Customer Lifetime Value (CLV)<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">\u041f\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u0435\u0442, \u0441\u043a\u043e\u043b\u044c\u043a\u043e \u0432 \u0441\u0440\u0435\u0434\u043d\u0435\u043c \u043f\u0440\u0438\u043d\u043e\u0441\u0438\u0442 \u043e\u0434\u0438\u043d \u043a\u043b\u0438\u0435\u043d\u0442 \u0437\u0430 \u0432\u0435\u0441\u044c \u043f\u0435\u0440\u0438\u043e\u0434 \u0441\u043e\u0442\u0440\u0443\u0434\u043d\u0438\u0447\u0435\u0441\u0442\u0432\u0430.<br>\u0424\u043e\u0440\u043c\u0443\u043b\u0430 \u043f\u0440\u043e\u0441\u0442\u0430\u044f: \u0441\u0440\u0435\u0434\u043d\u0438\u0439 \u0447\u0435\u043a \u00d7 \u0447\u0430\u0441\u0442\u043e\u0442\u0430 \u00d7 \u043f\u0440\u043e\u0434\u043e\u043b\u0436\u0438\u0442\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u044c.<br>\u042d\u0442\u043e \u043f\u043e\u043c\u043e\u0433\u0430\u0435\u0442 \u043f\u043e\u043d\u044f\u0442\u044c, \u0441\u043a\u043e\u043b\u044c\u043a\u043e \u043c\u043e\u0436\u043d\u043e (\u0438 \u043d\u0443\u0436\u043d\u043e) \u0438\u043d\u0432\u0435\u0441\u0442\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0432 \u0443\u0434\u0435\u0440\u0436\u0430\u043d\u0438\u0435 \u044d\u0442\u043e\u0433\u043e \u043a\u043b\u0438\u0435\u043d\u0442\u0430.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-\u0447\u0442\u043e-\u0433\u043e\u0432\u043e\u0440\u0438\u0442-\u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0430\"><strong>\u0427\u0442\u043e \u0433\u043e\u0432\u043e\u0440\u0438\u0442 \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0430?<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>15\u201330% &#8212; \u0441\u0440\u0435\u0434\u043d\u0438\u0439 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044c Repeat Purchase Rate \u0432 \u043a\u043b\u0430\u0441\u0441\u0438\u0447\u0435\u0441\u043a\u043e\u043c e-commerce.<\/li>\n\n\n\n<li>\u041a\u043b\u0438\u0435\u043d\u0442\u044b, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0432\u043e\u0437\u0432\u0440\u0430\u0449\u0430\u044e\u0442\u0441\u044f, \u0442\u0440\u0430\u0442\u044f\u0442 \u043d\u0430 67% \u0431\u043e\u043b\u044c\u0448\u0435, \u0447\u0435\u043c \u043d\u043e\u0432\u044b\u0435.<\/li>\n\n\n\n<li>\u0422\u043e\u043b\u044c\u043a\u043e 32% \u043c\u0430\u043b\u044b\u0445 \u0438 \u0441\u0440\u0435\u0434\u043d\u0438\u0445 <a href=\"https:\/\/sitniks.ua\/ru\/blog_post\/fulfilment-dlya-internet-magazina-kogda-pora-peredat-sklad-i-otpravki-na-autsors\/\">\u0431\u0438\u0437\u043d\u0435\u0441\u043e\u0432<\/a> \u0430\u043a\u0442\u0438\u0432\u043d\u043e \u0438\u0437\u043c\u0435\u0440\u044f\u044e\u0442 CLV \u0438 RFM (\u043f\u043e \u0434\u0430\u043d\u043d\u044b\u043c LoyaltyLion, Shopify, 2024).<\/li>\n\n\n\n<li>\u0411\u043e\u043b\u044c\u0448\u0438\u043d\u0441\u0442\u0432\u043e \u0431\u0440\u0435\u043d\u0434\u043e\u0432, \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u044e\u0449\u0438\u0445 \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u0430\u0446\u0438\u044e \u043f\u043e RFM, \u043f\u043e\u043b\u0443\u0447\u0430\u044e\u0442 \u043d\u0430 20\u201340% \u0432\u044b\u0448\u0435 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u044e \u0432 email-\u0440\u0430\u0441\u0441\u044b\u043b\u043a\u0430\u0445.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/sitniks.ua\/wp-content\/uploads\/2025\/07\/2_shho_govoryt_analityka_-1024x576.webp\" alt=\"\u0429\u043e \u0433\u043e\u0432\u043e\u0440\u0438\u0442\u044c \u0430\u043d\u0430\u043b\u0456\u0442\u0438\u043a\u0430?\" class=\"wp-image-9135\" srcset=\"https:\/\/sitniks.ua\/wp-content\/uploads\/2025\/07\/2_shho_govoryt_analityka_-1024x576.webp 1024w, https:\/\/sitniks.ua\/wp-content\/uploads\/2025\/07\/2_shho_govoryt_analityka_-300x169.webp 300w, https:\/\/sitniks.ua\/wp-content\/uploads\/2025\/07\/2_shho_govoryt_analityka_-768x432.webp 768w, https:\/\/sitniks.ua\/wp-content\/uploads\/2025\/07\/2_shho_govoryt_analityka_-1536x864.webp 1536w, https:\/\/sitniks.ua\/wp-content\/uploads\/2025\/07\/2_shho_govoryt_analityka_-694x390.webp 694w, https:\/\/sitniks.ua\/wp-content\/uploads\/2025\/07\/2_shho_govoryt_analityka_-204x115.webp 204w, https:\/\/sitniks.ua\/wp-content\/uploads\/2025\/07\/2_shho_govoryt_analityka_-1000x563.webp 1000w, https:\/\/sitniks.ua\/wp-content\/uploads\/2025\/07\/2_shho_govoryt_analityka_.webp 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-\u043a\u0430\u043a-\u044d\u0442\u0438-\u0434\u0430\u043d\u043d\u044b\u0435-\u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u044e\u0442-\u0432-\u0431\u0438\u0437\u043d\u0435\u0441\u0435\"><strong>\u041a\u0430\u043a \u044d\u0442\u0438 \u0434\u0430\u043d\u043d\u044b\u0435 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u044e\u0442 \u0432 \u0431\u0438\u0437\u043d\u0435\u0441\u0435?<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Asos \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u0443\u0435\u0442 email-\u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u043d\u0438\u044f, \u043e\u0440\u0438\u0435\u043d\u0442\u0438\u0440\u0443\u044f\u0441\u044c \u043d\u0430 \u0441\u0440\u0435\u0434\u043d\u0438\u0439 \u0438\u043d\u0442\u0435\u0440\u0432\u0430\u043b \u043c\u0435\u0436\u0434\u0443 \u043f\u043e\u043a\u0443\u043f\u043a\u0430\u043c\u0438 (TBP) &#8212; 35 \u0434\u043d\u0435\u0439.<\/li>\n\n\n\n<li>Glossier \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u0438\u0440\u0443\u0435\u0442 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432 \u043f\u043e \u0430\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438 \u0438 \u0442\u0440\u0430\u0442\u0430\u043c, \u0447\u0442\u043e\u0431\u044b \u043f\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u0442\u044c \u0440\u0430\u0437\u043d\u044b\u0435 \u0442\u0438\u043f\u044b \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u043d\u0438\u0439 \u0432 \u0441\u043e\u0446\u0441\u0435\u0442\u044f\u0445.<\/li>\n\n\n\n<li>\u0423\u043a\u0440\u0430\u0438\u043d\u0441\u043a\u0438\u0435 D2C\u2011\u0431\u0440\u0435\u043d\u0434\u044b (\u043d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, Promin, Gifty) \u0438\u043d\u0442\u0435\u0433\u0440\u0438\u0440\u0443\u044e\u0442 <a href=\"https:\/\/sitniks.ua\/ru\/blog_post\/nuzhen-li-vam-integrator\/\">CRM-\u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0443<\/a> \u0441 \u0441\u0430\u0439\u0442\u043e\u043c, \u0447\u0442\u043e\u0431\u044b \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0447\u0435\u0441\u043a\u0438 \u0433\u0435\u043d\u0435\u0440\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u043f\u043e\u0432\u0442\u043e\u0440\u043d\u044b\u0435 \u043e\u0444\u0444\u0435\u0440\u044b \u043d\u0430 30\u2011\u0439 \u0434\u0435\u043d\u044c \u043f\u043e\u0441\u043b\u0435 \u043f\u043e\u043a\u0443\u043f\u043a\u0438.<br><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-\u043a\u0430\u043a-\u0432\u044b\u0433\u043b\u044f\u0434\u0438\u0442-\u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u0430\u044f-\u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044f-\u043f\u043e\u0432\u0442\u043e\u0440\u043d\u043e\u0439-\u043f\u0440\u043e\u0434\u0430\u0436\u0438\"><strong>\u041a\u0430\u043a \u0432\u044b\u0433\u043b\u044f\u0434\u0438\u0442 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u0430\u044f \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044f \u043f\u043e\u0432\u0442\u043e\u0440\u043d\u043e\u0439 \u043f\u0440\u043e\u0434\u0430\u0436\u0438?<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>\u0426\u0435\u043b\u044c<\/strong><\/td><td><strong>\u041a\u0430\u043a\u0438\u0435 \u0434\u0430\u043d\u043d\u044b\u0435 \u043d\u0443\u0436\u043d\u044b<\/strong><\/td><td><strong>\u0418\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u044b<\/strong><\/td><\/tr><tr><td>\u0423\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c \u0447\u0430\u0441\u0442\u043e\u0442\u0443 \u043f\u043e\u043a\u0443\u043f\u043e\u043a<\/td><td>Frequency, TBP<\/td><td>Email, \u0440\u0435\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433<\/td><\/tr><tr><td>\u0412\u0435\u0440\u043d\u0443\u0442\u044c \u00ab\u043f\u0440\u043e\u043f\u0430\u0432\u0448\u0438\u0445\u00bb \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432<\/td><td>Recency, NPS<\/td><td>Winback-\u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438<\/td><\/tr><tr><td>\u0412\u044b\u0434\u0435\u043b\u0438\u0442\u044c \u0442\u043e\u043f-\u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432<\/td><td>Monetary, CLV<\/td><td>\u041f\u0440\u043e\u0433\u0440\u0430\u043c\u043c\u0430 \u043b\u043e\u044f\u043b\u044c\u043d\u043e\u0441\u0442\u0438<\/td><\/tr><tr><td>\u0410\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u043e\u0444\u0444\u0435\u0440\u044b<\/td><td>RFM, TBP, \u0438\u0441\u0442\u043e\u0440\u0438\u044f \u043f\u043e\u043a\u0443\u043f\u043e\u043a<\/td><td>CRM + \u0442\u0440\u0438\u0433\u0433\u0435\u0440\u043d\u044b\u0435 \u043f\u0438\u0441\u044c\u043c\u0430<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-\u0447\u0442\u043e-\u0441\u0442\u043e\u0438\u0442-\u0441\u0434\u0435\u043b\u0430\u0442\u044c-\u0443\u0436\u0435-\u0441\u0435\u0439\u0447\u0430\u0441\"><strong>\u0427\u0442\u043e \u0441\u0442\u043e\u0438\u0442 \u0441\u0434\u0435\u043b\u0430\u0442\u044c \u0443\u0436\u0435 \u0441\u0435\u0439\u0447\u0430\u0441?<\/strong><\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\u041d\u0430\u0441\u0442\u0440\u043e\u0439 \u0441\u0431\u043e\u0440 \u0438 \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u0430\u0446\u0438\u044e \u043f\u043e RFM.<\/li>\n\n\n\n<li>\u0420\u0430\u0441\u0441\u0447\u0438\u0442\u0430\u0439 \u0441\u0440\u0435\u0434\u043d\u0435\u0435 \u0432\u0440\u0435\u043c\u044f \u043c\u0435\u0436\u0434\u0443 \u043f\u043e\u043a\u0443\u043f\u043a\u0430\u043c\u0438.<\/li>\n\n\n\n<li>\u041f\u043e\u0441\u0447\u0438\u0442\u0430\u0439 CLV &#8212; \u0445\u043e\u0442\u044f \u0431\u044b <a href=\"https:\/\/sitniks.ua\/ru\/blog_post\/5-pisem-kotorye-vasha-crm-dolzhna-otpravlyat-avtomaticheski-v-2025-godu\/\">\u0431\u0430\u0437\u043e\u0432\u043e<\/a>.<\/li>\n\n\n\n<li>\u0417\u0430\u043f\u0443\u0441\u0442\u0438 \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0447\u0435\u0441\u043a\u043e\u0435 \u043d\u0430\u043f\u043e\u043c\u0438\u043d\u0430\u043d\u0438\u0435 \u0447\u0435\u0440\u0435\u0437 70% \u043e\u0442 \u0441\u0440\u0435\u0434\u043d\u0435\u0433\u043e TBP.<\/li>\n\n\n\n<li>\u041d\u0430\u0447\u043d\u0438 \u0441\u043e\u0431\u0438\u0440\u0430\u0442\u044c \u043e\u0446\u0435\u043d\u043a\u0438 \u0443\u0434\u043e\u0432\u043b\u0435\u0442\u0432\u043e\u0440\u0451\u043d\u043d\u043e\u0441\u0442\u0438 (NPS, CSAT) &#8212; \u044d\u0442\u043e \u043d\u0435 \u043f\u0440\u043e\u0441\u0442\u043e \u00ab\u0444\u0438\u0434\u0431\u0435\u043a\u00bb, \u044d\u0442\u043e \u0442\u0440\u0438\u0433\u0433\u0435\u0440 \u043a \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u044e.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/sitniks.ua\/wp-content\/uploads\/2025\/07\/3_vysnovok-1024x576.webp\" alt=\"CRM\u2011\u0441\u0438\u0441\u0442\u0435\u043c\u0430  SITNIKS \u0441\u0442\u0432\u043e\u0440\u0435\u043d\u0430, \u0449\u043e\u0431 \u0446\u0456 \u0434\u0430\u043d\u0456 \u043d\u0435 \u043f\u0440\u043e\u0441\u0442\u043e \u0437\u0431\u0435\u0440\u0456\u0433\u0430\u043b\u0438\u0441\u044c, \u0430 \u043f\u0440\u0430\u0446\u044e\u0432\u0430\u043b\u0438.\" class=\"wp-image-9141\" srcset=\"https:\/\/sitniks.ua\/wp-content\/uploads\/2025\/07\/3_vysnovok-1024x576.webp 1024w, https:\/\/sitniks.ua\/wp-content\/uploads\/2025\/07\/3_vysnovok-300x169.webp 300w, https:\/\/sitniks.ua\/wp-content\/uploads\/2025\/07\/3_vysnovok-768x432.webp 768w, https:\/\/sitniks.ua\/wp-content\/uploads\/2025\/07\/3_vysnovok-1536x864.webp 1536w, https:\/\/sitniks.ua\/wp-content\/uploads\/2025\/07\/3_vysnovok-694x390.webp 694w, https:\/\/sitniks.ua\/wp-content\/uploads\/2025\/07\/3_vysnovok-204x115.webp 204w, https:\/\/sitniks.ua\/wp-content\/uploads\/2025\/07\/3_vysnovok-1000x563.webp 1000w, https:\/\/sitniks.ua\/wp-content\/uploads\/2025\/07\/3_vysnovok.webp 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-\u0432\u044b\u0432\u043e\u0434\"><strong>\u0412\u044b\u0432\u043e\u0434<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u041f\u043e\u0432\u0442\u043e\u0440\u043d\u044b\u0435 \u043f\u0440\u043e\u0434\u0430\u0436\u0438 &#8212; \u044d\u0442\u043e \u043d\u0435 \u043f\u0440\u043e \u00ab\u0435\u0449\u0451 \u043e\u0434\u043d\u0443 \u0440\u0430\u0441\u0441\u044b\u043b\u043a\u0443\u00bb. \u042d\u0442\u043e \u043f\u0440\u043e \u0433\u043b\u0443\u0431\u043e\u043a\u043e\u0435 \u043f\u043e\u043d\u0438\u043c\u0430\u043d\u0438\u0435 \u043a\u043b\u0438\u0435\u043d\u0442\u0430.<br>\u0418 \u0447\u0435\u043c \u0442\u043e\u0447\u043d\u0435\u0435 \u0442\u0432\u043e\u0438 \u0434\u0430\u043d\u043d\u044b\u0435 &#8212; \u0442\u0435\u043c \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u0435\u0435 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u0438 \u0432\u044b\u0448\u0435 \u0434\u043e\u0445\u043e\u0434.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/sitniks.ua\/ru\/\">CRM\u2011\u0441\u0438\u0441\u0442\u0435\u043c\u0430<\/a> SITNIKS \u0441\u043e\u0437\u0434\u0430\u043d\u0430, \u0447\u0442\u043e\u0431\u044b \u044d\u0442\u0438 \u0434\u0430\u043d\u043d\u044b\u0435 \u043d\u0435 \u043f\u0440\u043e\u0441\u0442\u043e \u0445\u0440\u0430\u043d\u0438\u043b\u0438\u0441\u044c, \u0430<strong> <\/strong>\u0440\u0430\u0431\u043e\u0442\u0430\u043b\u0438.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0411\u043e\u043b\u044c\u0448\u0438\u043d\u0441\u0442\u0432\u043e \u0431\u0438\u0437\u043d\u0435\u0441\u043e\u0432 \u0432\u043a\u043b\u0430\u0434\u044b\u0432\u0430\u044e\u0442 \u043b\u044c\u0432\u0438\u043d\u0443\u044e \u0434\u043e\u043b\u044e \u0431\u044e\u0434\u0436\u0435\u0442\u0430 \u0432 \u043f\u0435\u0440\u0432\u043e\u0435 \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u0435. \u041d\u043e \u0438\u043c\u0435\u043d\u043d\u043e \u043f\u043e\u0432\u0442\u043e\u0440\u043d\u044b\u0435 \u043f\u0440\u043e\u0434\u0430\u0436\u0438 \u043f\u0440\u0438\u043d\u043e\u0441\u044f\u0442 \u0434\u043e 80% \u043f\u0440\u0438\u0431\u044b\u043b\u0438<\/p>\n","protected":false},"featured_media":0,"menu_order":0,"template":"","blog_category":[85],"class_list":["post-9142","blog_post","type-blog_post","status-publish","hentry","blog_category-ukrayinska-crm-ru"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.7 (Yoast SEO v20.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u041a\u0430\u043a\u0438\u0435 \u0434\u0430\u043d\u043d\u044b\u0435 \u043e \u043a\u043b\u0438\u0435\u043d\u0442\u0430\u0445 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u043d\u0443\u0436\u043d\u044b \u0434\u043b\u044f \u043f\u043e\u0432\u0442\u043e\u0440\u043d\u043e\u0439 \u043f\u0440\u043e\u0434\u0430\u0436\u0438<\/title>\n<meta name=\"description\" content=\"\u0411\u043e\u043b\u044c\u0448\u0438\u043d\u0441\u0442\u0432\u043e \u0431\u0438\u0437\u043d\u0435\u0441\u043e\u0432 \u0432\u043a\u043b\u0430\u0434\u044b\u0432\u0430\u044e\u0442 \u043b\u044c\u0432\u0438\u043d\u0443\u044e \u0434\u043e\u043b\u044e \u0431\u044e\u0434\u0436\u0435\u0442\u0430 \u0432 \u043f\u0435\u0440\u0432\u043e\u0435 \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u0435. \u041d\u043e \u0438\u043c\u0435\u043d\u043d\u043e \u043f\u043e\u0432\u0442\u043e\u0440\u043d\u044b\u0435 \u043f\u0440\u043e\u0434\u0430\u0436\u0438 \u043f\u0440\u0438\u043d\u043e\u0441\u044f\u0442 \u0434\u043e 80% \u043f\u0440\u0438\u0431\u044b\u043b\u0438\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sitniks.ua\/ru\/blog_post\/kakie-dannye-o-klientah-dejstvitelno-nuzhny-dlya-povtornoj-prodazhi\/\" \/>\n<meta property=\"og:locale\" content=\"ru_RU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u041a\u0430\u043a\u0438\u0435 \u0434\u0430\u043d\u043d\u044b\u0435 \u043e \u043a\u043b\u0438\u0435\u043d\u0442\u0430\u0445 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u043d\u0443\u0436\u043d\u044b \u0434\u043b\u044f \u043f\u043e\u0432\u0442\u043e\u0440\u043d\u043e\u0439 \u043f\u0440\u043e\u0434\u0430\u0436\u0438\" \/>\n<meta property=\"og:description\" content=\"\u0411\u043e\u043b\u044c\u0448\u0438\u043d\u0441\u0442\u0432\u043e \u0431\u0438\u0437\u043d\u0435\u0441\u043e\u0432 \u0432\u043a\u043b\u0430\u0434\u044b\u0432\u0430\u044e\u0442 \u043b\u044c\u0432\u0438\u043d\u0443\u044e \u0434\u043e\u043b\u044e \u0431\u044e\u0434\u0436\u0435\u0442\u0430 \u0432 \u043f\u0435\u0440\u0432\u043e\u0435 \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u0435. \u041d\u043e \u0438\u043c\u0435\u043d\u043d\u043e \u043f\u043e\u0432\u0442\u043e\u0440\u043d\u044b\u0435 \u043f\u0440\u043e\u0434\u0430\u0436\u0438 \u043f\u0440\u0438\u043d\u043e\u0441\u044f\u0442 \u0434\u043e 80% \u043f\u0440\u0438\u0431\u044b\u043b\u0438\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sitniks.ua\/ru\/blog_post\/kakie-dannye-o-klientah-dejstvitelno-nuzhny-dlya-povtornoj-prodazhi\/\" \/>\n<meta property=\"og:site_name\" content=\"sitniks\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SitniksCrm\/\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-30T15:50:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sitniks.ua\/wp-content\/uploads\/2025\/07\/1_yaki_dani_dijsno_mayut_znachennya-1024x576.webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u041f\u0440\u0438\u043c\u0435\u0440\u043d\u043e\u0435 \u0432\u0440\u0435\u043c\u044f \u0434\u043b\u044f \u0447\u0442\u0435\u043d\u0438\u044f\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 \u043c\u0438\u043d\u0443\u0442\u044b\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/sitniks.ua\/ru\/blog_post\/kakie-dannye-o-klientah-dejstvitelno-nuzhny-dlya-povtornoj-prodazhi\/\",\"url\":\"https:\/\/sitniks.ua\/ru\/blog_post\/kakie-dannye-o-klientah-dejstvitelno-nuzhny-dlya-povtornoj-prodazhi\/\",\"name\":\"\u041a\u0430\u043a\u0438\u0435 \u0434\u0430\u043d\u043d\u044b\u0435 \u043e \u043a\u043b\u0438\u0435\u043d\u0442\u0430\u0445 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u043d\u0443\u0436\u043d\u044b \u0434\u043b\u044f \u043f\u043e\u0432\u0442\u043e\u0440\u043d\u043e\u0439 \u043f\u0440\u043e\u0434\u0430\u0436\u0438\",\"isPartOf\":{\"@id\":\"https:\/\/sitniks.ua\/#website\"},\"datePublished\":\"2025-07-30T15:50:45+00:00\",\"dateModified\":\"2025-07-30T15:50:47+00:00\",\"description\":\"\u0411\u043e\u043b\u044c\u0448\u0438\u043d\u0441\u0442\u0432\u043e \u0431\u0438\u0437\u043d\u0435\u0441\u043e\u0432 \u0432\u043a\u043b\u0430\u0434\u044b\u0432\u0430\u044e\u0442 \u043b\u044c\u0432\u0438\u043d\u0443\u044e \u0434\u043e\u043b\u044e \u0431\u044e\u0434\u0436\u0435\u0442\u0430 \u0432 \u043f\u0435\u0440\u0432\u043e\u0435 \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u0435. \u041d\u043e \u0438\u043c\u0435\u043d\u043d\u043e \u043f\u043e\u0432\u0442\u043e\u0440\u043d\u044b\u0435 \u043f\u0440\u043e\u0434\u0430\u0436\u0438 \u043f\u0440\u0438\u043d\u043e\u0441\u044f\u0442 \u0434\u043e 80% \u043f\u0440\u0438\u0431\u044b\u043b\u0438\",\"breadcrumb\":{\"@id\":\"https:\/\/sitniks.ua\/ru\/blog_post\/kakie-dannye-o-klientah-dejstvitelno-nuzhny-dlya-povtornoj-prodazhi\/#breadcrumb\"},\"inLanguage\":\"ru-RU\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/sitniks.ua\/ru\/blog_post\/kakie-dannye-o-klientah-dejstvitelno-nuzhny-dlya-povtornoj-prodazhi\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/sitniks.ua\/ru\/blog_post\/kakie-dannye-o-klientah-dejstvitelno-nuzhny-dlya-povtornoj-prodazhi\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"\u0413\u043b\u0430\u0432\u043d\u0430\u044f\",\"item\":\"https:\/\/sitniks.ua\/ru\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u0411\u043b\u043e\u0433\",\"item\":\"https:\/\/sitniks.ua\/ru\/blog\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"CRM\",\"item\":\"https:\/\/sitniks.ua\/ru\/blog_category\/ukrayinska-crm-ru\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"\u041a\u0430\u043a\u0438\u0435 \u0434\u0430\u043d\u043d\u044b\u0435 \u043e \u043a\u043b\u0438\u0435\u043d\u0442\u0430\u0445 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u043d\u0443\u0436\u043d\u044b \u0434\u043b\u044f \u043f\u043e\u0432\u0442\u043e\u0440\u043d\u043e\u0439 \u043f\u0440\u043e\u0434\u0430\u0436\u0438\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/sitniks.ua\/#website\",\"url\":\"https:\/\/sitniks.ua\/\",\"name\":\"Sitniks CRM\",\"description\":\"CRM \u0434\u043b\u044f \u0441\u043e\u0446.\u0441\u0435\u0442\u0435\u0439 &lt;br\/&gt;\u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442 \u043c\u0430\u0433\u0430\u0437\u0438\u043d\u043e\u0432 \u0438 \u043c\u0430\u0440\u043a\u0435\u0442\u043f\u043b\u0435\u0439\u0441\u043e\u0432\",\"publisher\":{\"@id\":\"https:\/\/sitniks.ua\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/sitniks.ua\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"ru-RU\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/sitniks.ua\/#organization\",\"name\":\"Sitniks\",\"url\":\"https:\/\/sitniks.ua\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ru-RU\",\"@id\":\"https:\/\/sitniks.ua\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/sitniks.ua\/wp-content\/uploads\/2022\/12\/logo-sitniks.svg\",\"contentUrl\":\"https:\/\/sitniks.ua\/wp-content\/uploads\/2022\/12\/logo-sitniks.svg\",\"width\":142,\"height\":37,\"caption\":\"Sitniks\"},\"image\":{\"@id\":\"https:\/\/sitniks.ua\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/SitniksCrm\/\",\"https:\/\/www.instagram.com\/sitniks_crm\",\"https:\/\/www.linkedin.com\/company\/sitniks\/\",\"https:\/\/www.youtube.com\/channel\/UCgH-nFbLcnRvDRdKD-hMp0g\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"\u041a\u0430\u043a\u0438\u0435 \u0434\u0430\u043d\u043d\u044b\u0435 \u043e \u043a\u043b\u0438\u0435\u043d\u0442\u0430\u0445 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u043d\u0443\u0436\u043d\u044b \u0434\u043b\u044f \u043f\u043e\u0432\u0442\u043e\u0440\u043d\u043e\u0439 \u043f\u0440\u043e\u0434\u0430\u0436\u0438","description":"\u0411\u043e\u043b\u044c\u0448\u0438\u043d\u0441\u0442\u0432\u043e \u0431\u0438\u0437\u043d\u0435\u0441\u043e\u0432 \u0432\u043a\u043b\u0430\u0434\u044b\u0432\u0430\u044e\u0442 \u043b\u044c\u0432\u0438\u043d\u0443\u044e \u0434\u043e\u043b\u044e \u0431\u044e\u0434\u0436\u0435\u0442\u0430 \u0432 \u043f\u0435\u0440\u0432\u043e\u0435 \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u0435. \u041d\u043e \u0438\u043c\u0435\u043d\u043d\u043e \u043f\u043e\u0432\u0442\u043e\u0440\u043d\u044b\u0435 \u043f\u0440\u043e\u0434\u0430\u0436\u0438 \u043f\u0440\u0438\u043d\u043e\u0441\u044f\u0442 \u0434\u043e 80% \u043f\u0440\u0438\u0431\u044b\u043b\u0438","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/sitniks.ua\/ru\/blog_post\/kakie-dannye-o-klientah-dejstvitelno-nuzhny-dlya-povtornoj-prodazhi\/","og_locale":"ru_RU","og_type":"article","og_title":"\u041a\u0430\u043a\u0438\u0435 \u0434\u0430\u043d\u043d\u044b\u0435 \u043e \u043a\u043b\u0438\u0435\u043d\u0442\u0430\u0445 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u043d\u0443\u0436\u043d\u044b \u0434\u043b\u044f \u043f\u043e\u0432\u0442\u043e\u0440\u043d\u043e\u0439 \u043f\u0440\u043e\u0434\u0430\u0436\u0438","og_description":"\u0411\u043e\u043b\u044c\u0448\u0438\u043d\u0441\u0442\u0432\u043e \u0431\u0438\u0437\u043d\u0435\u0441\u043e\u0432 \u0432\u043a\u043b\u0430\u0434\u044b\u0432\u0430\u044e\u0442 \u043b\u044c\u0432\u0438\u043d\u0443\u044e \u0434\u043e\u043b\u044e \u0431\u044e\u0434\u0436\u0435\u0442\u0430 \u0432 \u043f\u0435\u0440\u0432\u043e\u0435 \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u0435. \u041d\u043e \u0438\u043c\u0435\u043d\u043d\u043e \u043f\u043e\u0432\u0442\u043e\u0440\u043d\u044b\u0435 \u043f\u0440\u043e\u0434\u0430\u0436\u0438 \u043f\u0440\u0438\u043d\u043e\u0441\u044f\u0442 \u0434\u043e 80% \u043f\u0440\u0438\u0431\u044b\u043b\u0438","og_url":"https:\/\/sitniks.ua\/ru\/blog_post\/kakie-dannye-o-klientah-dejstvitelno-nuzhny-dlya-povtornoj-prodazhi\/","og_site_name":"sitniks","article_publisher":"https:\/\/www.facebook.com\/SitniksCrm\/","article_modified_time":"2025-07-30T15:50:47+00:00","og_image":[{"url":"https:\/\/sitniks.ua\/wp-content\/uploads\/2025\/07\/1_yaki_dani_dijsno_mayut_znachennya-1024x576.webp"}],"twitter_card":"summary_large_image","twitter_misc":{"\u041f\u0440\u0438\u043c\u0435\u0440\u043d\u043e\u0435 \u0432\u0440\u0435\u043c\u044f \u0434\u043b\u044f \u0447\u0442\u0435\u043d\u0438\u044f":"3 \u043c\u0438\u043d\u0443\u0442\u044b"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/sitniks.ua\/ru\/blog_post\/kakie-dannye-o-klientah-dejstvitelno-nuzhny-dlya-povtornoj-prodazhi\/","url":"https:\/\/sitniks.ua\/ru\/blog_post\/kakie-dannye-o-klientah-dejstvitelno-nuzhny-dlya-povtornoj-prodazhi\/","name":"\u041a\u0430\u043a\u0438\u0435 \u0434\u0430\u043d\u043d\u044b\u0435 \u043e \u043a\u043b\u0438\u0435\u043d\u0442\u0430\u0445 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u043d\u0443\u0436\u043d\u044b \u0434\u043b\u044f \u043f\u043e\u0432\u0442\u043e\u0440\u043d\u043e\u0439 \u043f\u0440\u043e\u0434\u0430\u0436\u0438","isPartOf":{"@id":"https:\/\/sitniks.ua\/#website"},"datePublished":"2025-07-30T15:50:45+00:00","dateModified":"2025-07-30T15:50:47+00:00","description":"\u0411\u043e\u043b\u044c\u0448\u0438\u043d\u0441\u0442\u0432\u043e \u0431\u0438\u0437\u043d\u0435\u0441\u043e\u0432 \u0432\u043a\u043b\u0430\u0434\u044b\u0432\u0430\u044e\u0442 \u043b\u044c\u0432\u0438\u043d\u0443\u044e \u0434\u043e\u043b\u044e \u0431\u044e\u0434\u0436\u0435\u0442\u0430 \u0432 \u043f\u0435\u0440\u0432\u043e\u0435 \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u0435. \u041d\u043e \u0438\u043c\u0435\u043d\u043d\u043e \u043f\u043e\u0432\u0442\u043e\u0440\u043d\u044b\u0435 \u043f\u0440\u043e\u0434\u0430\u0436\u0438 \u043f\u0440\u0438\u043d\u043e\u0441\u044f\u0442 \u0434\u043e 80% \u043f\u0440\u0438\u0431\u044b\u043b\u0438","breadcrumb":{"@id":"https:\/\/sitniks.ua\/ru\/blog_post\/kakie-dannye-o-klientah-dejstvitelno-nuzhny-dlya-povtornoj-prodazhi\/#breadcrumb"},"inLanguage":"ru-RU","potentialAction":[{"@type":"ReadAction","target":["https:\/\/sitniks.ua\/ru\/blog_post\/kakie-dannye-o-klientah-dejstvitelno-nuzhny-dlya-povtornoj-prodazhi\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/sitniks.ua\/ru\/blog_post\/kakie-dannye-o-klientah-dejstvitelno-nuzhny-dlya-povtornoj-prodazhi\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"\u0413\u043b\u0430\u0432\u043d\u0430\u044f","item":"https:\/\/sitniks.ua\/ru\/"},{"@type":"ListItem","position":2,"name":"\u0411\u043b\u043e\u0433","item":"https:\/\/sitniks.ua\/ru\/blog\/"},{"@type":"ListItem","position":3,"name":"CRM","item":"https:\/\/sitniks.ua\/ru\/blog_category\/ukrayinska-crm-ru\/"},{"@type":"ListItem","position":4,"name":"\u041a\u0430\u043a\u0438\u0435 \u0434\u0430\u043d\u043d\u044b\u0435 \u043e \u043a\u043b\u0438\u0435\u043d\u0442\u0430\u0445 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u043d\u0443\u0436\u043d\u044b \u0434\u043b\u044f \u043f\u043e\u0432\u0442\u043e\u0440\u043d\u043e\u0439 \u043f\u0440\u043e\u0434\u0430\u0436\u0438"}]},{"@type":"WebSite","@id":"https:\/\/sitniks.ua\/#website","url":"https:\/\/sitniks.ua\/","name":"Sitniks CRM","description":"CRM \u0434\u043b\u044f \u0441\u043e\u0446.\u0441\u0435\u0442\u0435\u0439 &lt;br\/&gt;\u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442 \u043c\u0430\u0433\u0430\u0437\u0438\u043d\u043e\u0432 \u0438 \u043c\u0430\u0440\u043a\u0435\u0442\u043f\u043b\u0435\u0439\u0441\u043e\u0432","publisher":{"@id":"https:\/\/sitniks.ua\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/sitniks.ua\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"ru-RU"},{"@type":"Organization","@id":"https:\/\/sitniks.ua\/#organization","name":"Sitniks","url":"https:\/\/sitniks.ua\/","logo":{"@type":"ImageObject","inLanguage":"ru-RU","@id":"https:\/\/sitniks.ua\/#\/schema\/logo\/image\/","url":"https:\/\/sitniks.ua\/wp-content\/uploads\/2022\/12\/logo-sitniks.svg","contentUrl":"https:\/\/sitniks.ua\/wp-content\/uploads\/2022\/12\/logo-sitniks.svg","width":142,"height":37,"caption":"Sitniks"},"image":{"@id":"https:\/\/sitniks.ua\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/SitniksCrm\/","https:\/\/www.instagram.com\/sitniks_crm","https:\/\/www.linkedin.com\/company\/sitniks\/","https:\/\/www.youtube.com\/channel\/UCgH-nFbLcnRvDRdKD-hMp0g"]}]}},"_links":{"self":[{"href":"https:\/\/sitniks.ua\/ru\/wp-json\/wp\/v2\/blog_post\/9142","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sitniks.ua\/ru\/wp-json\/wp\/v2\/blog_post"}],"about":[{"href":"https:\/\/sitniks.ua\/ru\/wp-json\/wp\/v2\/types\/blog_post"}],"wp:attachment":[{"href":"https:\/\/sitniks.ua\/ru\/wp-json\/wp\/v2\/media?parent=9142"}],"wp:term":[{"taxonomy":"blog_category","embeddable":true,"href":"https:\/\/sitniks.ua\/ru\/wp-json\/wp\/v2\/blog_category?post=9142"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}