{"id":7644,"date":"2025-04-16T16:50:24","date_gmt":"2025-04-16T16:50:24","guid":{"rendered":"https:\/\/sitniks.ua\/?post_type=blog_post&#038;p=7644"},"modified":"2025-04-16T16:50:25","modified_gmt":"2025-04-16T16:50:25","slug":"kak-crm-pomogaet-prevratit-low-cost-tovary-v-bestsellery-czifry-fakty-i-primery-brendov","status":"publish","type":"blog_post","link":"https:\/\/sitniks.ua\/ru\/blog_post\/kak-crm-pomogaet-prevratit-low-cost-tovary-v-bestsellery-czifry-fakty-i-primery-brendov\/","title":{"rendered":"\u041a\u0430\u043a CRM \u043f\u043e\u043c\u043e\u0433\u0430\u0435\u0442 \u043f\u0440\u0435\u0432\u0440\u0430\u0442\u0438\u0442\u044c low-cost \u0442\u043e\u0432\u0430\u0440\u044b \u0432 \u0431\u0435\u0441\u0442\u0441\u0435\u043b\u043b\u0435\u0440\u044b: \u0446\u0438\u0444\u0440\u044b, \u0444\u0430\u043a\u0442\u044b \u0438 \u043f\u0440\u0438\u043c\u0435\u0440\u044b \u0431\u0440\u0435\u043d\u0434\u043e\u0432"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/sitniks.ua\/wp-content\/uploads\/2025\/04\/1_yak_crm_dopomagaye_peretvoryty_low_cost_tovary_na_bestselery.png1_-1024x576.webp\" alt=\"\u042f\u043a CRM \u0434\u043e\u043f\u043e\u043c\u0430\u0433\u0430\u0454 \u043f\u0435\u0440\u0435\u0442\u0432\u043e\u0440\u0438\u0442\u0438 low-cost \u0442\u043e\u0432\u0430\u0440\u0438 \u043d\u0430 \u0431\u0435\u0441\u0442\u0441\u0435\u043b\u0435\u0440\u0438: \u0434\u043e\u0441\u0432\u0456\u0434 \u0431\u0440\u0435\u043d\u0434\u0456\u0432 \u0456 \u0446\u0438\u0444\u0440\u0438\" class=\"wp-image-7643\" srcset=\"https:\/\/sitniks.ua\/wp-content\/uploads\/2025\/04\/1_yak_crm_dopomagaye_peretvoryty_low_cost_tovary_na_bestselery.png1_-1024x576.webp 1024w, https:\/\/sitniks.ua\/wp-content\/uploads\/2025\/04\/1_yak_crm_dopomagaye_peretvoryty_low_cost_tovary_na_bestselery.png1_-300x169.webp 300w, https:\/\/sitniks.ua\/wp-content\/uploads\/2025\/04\/1_yak_crm_dopomagaye_peretvoryty_low_cost_tovary_na_bestselery.png1_-768x432.webp 768w, https:\/\/sitniks.ua\/wp-content\/uploads\/2025\/04\/1_yak_crm_dopomagaye_peretvoryty_low_cost_tovary_na_bestselery.png1_-1536x864.webp 1536w, https:\/\/sitniks.ua\/wp-content\/uploads\/2025\/04\/1_yak_crm_dopomagaye_peretvoryty_low_cost_tovary_na_bestselery.png1_-694x390.webp 694w, https:\/\/sitniks.ua\/wp-content\/uploads\/2025\/04\/1_yak_crm_dopomagaye_peretvoryty_low_cost_tovary_na_bestselery.png1_-204x115.webp 204w, https:\/\/sitniks.ua\/wp-content\/uploads\/2025\/04\/1_yak_crm_dopomagaye_peretvoryty_low_cost_tovary_na_bestselery.png1_-1000x563.webp 1000w, https:\/\/sitniks.ua\/wp-content\/uploads\/2025\/04\/1_yak_crm_dopomagaye_peretvoryty_low_cost_tovary_na_bestselery.png1_.webp 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u0412 \u0443\u0441\u043b\u043e\u0432\u0438\u044f\u0445 \u0432\u044b\u0441\u043e\u043a\u043e\u0439 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0446\u0438\u0438 \u0438 \u043f\u043e\u0441\u0442\u043e\u044f\u043d\u043d\u043e \u0440\u0430\u0441\u0442\u0443\u0449\u0438\u0445 \u043e\u0436\u0438\u0434\u0430\u043d\u0438\u0439 \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u0435\u0439 \u0437\u0430\u0432\u043e\u0435\u0432\u0430\u0442\u044c \u043a\u043b\u0438\u0435\u043d\u0442\u0430 \u2014 \u043d\u0435\u043f\u0440\u043e\u0441\u0442\u0430\u044f \u0437\u0430\u0434\u0430\u0447\u0430. \u041e\u0441\u043e\u0431\u0435\u043d\u043d\u043e \u0435\u0441\u043b\u0438 \u0440\u0435\u0447\u044c \u0438\u0434\u0451\u0442 \u043e \u0442\u043e\u0432\u0430\u0440\u0430\u0445 \u0431\u044e\u0434\u0436\u0435\u0442\u043d\u043e\u0433\u043e \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u0430. \u041a\u0430\u043a \u0441\u0434\u0435\u043b\u0430\u0442\u044c \u043d\u0435\u0434\u043e\u0440\u043e\u0433\u043e\u0439 \u0442\u043e\u0432\u0430\u0440 \u043f\u0440\u0438\u0432\u043b\u0435\u043a\u0430\u0442\u0435\u043b\u044c\u043d\u044b\u043c \u0431\u0435\u0437 \u043f\u043e\u0432\u044b\u0448\u0435\u043d\u0438\u044f \u0446\u0435\u043d\u044b? \u041e\u0442\u0432\u0435\u0442 \u2014 \u0432 \u0441\u043e\u0432\u0440\u0435\u043c\u0435\u043d\u043d\u044b\u0445 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u044f\u0445. \u0412 \u0447\u0430\u0441\u0442\u043d\u043e\u0441\u0442\u0438, \u0432 CRM-\u0441\u0438\u0441\u0442\u0435\u043c\u0430\u0445, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043f\u0440\u0435\u0432\u0440\u0430\u0449\u0430\u044e\u0442 \u043e\u0431\u044b\u0447\u043d\u044b\u0439 low-cost \u043f\u0440\u043e\u0434\u0443\u043a\u0442 \u0432 \u043e\u0431\u044a\u0435\u043a\u0442 \u0436\u0435\u043b\u0430\u043d\u0438\u044f. \u041a\u0430\u043a \u0438\u043c\u0435\u043d\u043d\u043e \u2014 \u0447\u0438\u0442\u0430\u0439\u0442\u0435 \u043d\u0438\u0436\u0435.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>1. \u041f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u0438\u0437\u0430\u0446\u0438\u044f, \u043a\u043e\u0442\u043e\u0440\u0430\u044f \u043f\u0440\u043e\u0434\u0430\u0451\u0442<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0412 2025 \u0433\u043e\u0434\u0443 <strong>80% \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u0435\u0439 \u043e\u0436\u0438\u0434\u0430\u044e\u0442 \u0438\u043d\u0434\u0438\u0432\u0438\u0434\u0443\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u043f\u043e\u0434\u0445\u043e\u0434\u0430<\/strong>. \u0415\u0441\u043b\u0438 \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u043d\u0438\u0435 \u043d\u0435 \u0441\u043e\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0443\u0435\u0442 \u0438\u0445 \u0438\u043d\u0442\u0435\u0440\u0435\u0441\u0430\u043c \u2014 \u043e\u043d\u0438 \u043f\u0440\u043e\u0441\u0442\u043e \u0443\u0445\u043e\u0434\u044f\u0442. \u0418\u043c\u0435\u043d\u043d\u043e \u043f\u043e\u044d\u0442\u043e\u043c\u0443 \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u0438\u0437\u0430\u0446\u0438\u044f \u0441\u0442\u0430\u043b\u0430 \u0433\u043b\u0430\u0432\u043d\u044b\u043c \u0444\u0430\u043a\u0442\u043e\u0440\u043e\u043c, \u0432\u043b\u0438\u044f\u044e\u0449\u0438\u043c \u043d\u0430 \u0440\u0435\u0448\u0435\u043d\u0438\u0435 \u043e \u043f\u043e\u043a\u0443\u043f\u043a\u0435.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>CRM-\u0441\u0438\u0441\u0442\u0435\u043c\u0430 \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0435\u0442:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0441\u043e\u0431\u0438\u0440\u0430\u0442\u044c \u0434\u0430\u043d\u043d\u044b\u0435 \u043e \u043a\u043b\u0438\u0435\u043d\u0442\u0430\u0445 (\u0432\u043e\u0437\u0440\u0430\u0441\u0442, \u043f\u043e\u043b, \u0438\u043d\u0442\u0435\u0440\u0435\u0441\u044b, \u043f\u043e\u043a\u0443\u043f\u043a\u0438, \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u0435);<\/li>\n\n\n\n<li>\u0441\u043e\u0437\u0434\u0430\u0432\u0430\u0442\u044c \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u0435 \u0440\u0430\u0441\u0441\u044b\u043b\u043a\u0438 \u0438 \u0430\u043a\u0446\u0438\u0438;<\/li>\n\n\n\n<li>\u0444\u043e\u0440\u043c\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0438\u043d\u0434\u0438\u0432\u0438\u0434\u0443\u0430\u043b\u044c\u043d\u044b\u0435 \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u043d\u0438\u044f \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0435 \u043f\u0440\u0435\u0434\u044b\u0434\u0443\u0449\u0438\u0445 \u043f\u043e\u043a\u0443\u043f\u043e\u043a.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0424\u0430\u043a\u0442:<\/strong> \u043f\u043e \u0434\u0430\u043d\u043d\u044b\u043c McKinsey, \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u0438\u0437\u0430\u0446\u0438\u044f \u0441\u043f\u043e\u0441\u043e\u0431\u043d\u0430 \u0443\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c \u043f\u0440\u0438\u0431\u044b\u043b\u044c \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0439 \u0434\u043e <strong>15%<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u041f\u0440\u0438\u043c\u0435\u0440:<br><\/strong>\u041e\u0434\u0435\u0436\u0434\u043d\u044b\u0439 \u0431\u0440\u0435\u043d\u0434 <strong>Zara<\/strong> \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0435\u0442 <a href=\"https:\/\/sitniks.ua\/ru\/blog_post\/czitaty-velikih-lyudej-interesnye-mysli-o-biznese\/\">CRM<\/a>-\u0434\u0430\u043d\u043d\u044b\u0435 \u0434\u043b\u044f \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u0438\u0437\u0430\u0446\u0438\u0438 \u0440\u0430\u0441\u0441\u044b\u043b\u043e\u043a \u0438 \u0434\u0435\u043c\u043e\u043d\u0441\u0442\u0440\u0430\u0446\u0438\u0438 \u043a\u043b\u0438\u0435\u043d\u0442\u0430\u043c \u0438\u043c\u0435\u043d\u043d\u043e \u0442\u0435\u0445 \u0442\u043e\u0432\u0430\u0440\u043e\u0432, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0441\u043e\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0443\u044e\u0442 \u0438\u0445 \u043f\u0440\u0435\u0434\u043f\u043e\u0447\u0442\u0435\u043d\u0438\u044f\u043c. \u0412 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0435 open rate \u043f\u0438\u0441\u0435\u043c \u0432\u044b\u0440\u043e\u0441 \u043d\u0430 <strong>70%<\/strong>, \u0430 \u0441\u0440\u0435\u0434\u043d\u0438\u0439 \u0447\u0435\u043a \u2014 \u043d\u0430 <strong>25%<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/sitniks.ua\/wp-content\/uploads\/2025\/04\/2_programy_loyalnosti.png1_-1024x576.webp\" alt=\"\u041f\u0440\u043e\u0433\u0440\u0430\u043c\u0438 \u043b\u043e\u044f\u043b\u044c\u043d\u043e\u0441\u0442\u0456 \u2014 \u0441\u0435\u043a\u0440\u0435\u0442 \u0443\u0442\u0440\u0438\u043c\u0430\u043d\u043d\u044f \u043a\u043b\u0456\u0454\u043d\u0442\u0430\" class=\"wp-image-7640\" srcset=\"https:\/\/sitniks.ua\/wp-content\/uploads\/2025\/04\/2_programy_loyalnosti.png1_-1024x576.webp 1024w, https:\/\/sitniks.ua\/wp-content\/uploads\/2025\/04\/2_programy_loyalnosti.png1_-300x169.webp 300w, https:\/\/sitniks.ua\/wp-content\/uploads\/2025\/04\/2_programy_loyalnosti.png1_-768x432.webp 768w, https:\/\/sitniks.ua\/wp-content\/uploads\/2025\/04\/2_programy_loyalnosti.png1_-1536x864.webp 1536w, https:\/\/sitniks.ua\/wp-content\/uploads\/2025\/04\/2_programy_loyalnosti.png1_-694x390.webp 694w, https:\/\/sitniks.ua\/wp-content\/uploads\/2025\/04\/2_programy_loyalnosti.png1_-204x115.webp 204w, https:\/\/sitniks.ua\/wp-content\/uploads\/2025\/04\/2_programy_loyalnosti.png1_-1000x563.webp 1000w, https:\/\/sitniks.ua\/wp-content\/uploads\/2025\/04\/2_programy_loyalnosti.png1_.webp 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-2-\u043f\u0440\u043e\u0433\u0440\u0430\u043c\u043c\u044b-\u043b\u043e\u044f\u043b\u044c\u043d\u043e\u0441\u0442\u0438-\u0443\u0434\u0435\u0440\u0436\u0430\u043d\u0438\u0435-\u043a\u043b\u0438\u0435\u043d\u0442\u0430\"><strong>2. \u041f\u0440\u043e\u0433\u0440\u0430\u043c\u043c\u044b \u043b\u043e\u044f\u043b\u044c\u043d\u043e\u0441\u0442\u0438 \u2014 \u0443\u0434\u0435\u0440\u0436\u0430\u043d\u0438\u0435 \u043a\u043b\u0438\u0435\u043d\u0442\u0430<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u041f\u0440\u0438\u0432\u043b\u0435\u0447\u044c \u043d\u043e\u0432\u043e\u0433\u043e \u043a\u043b\u0438\u0435\u043d\u0442\u0430 \u0432 <strong>5 \u0440\u0430\u0437 \u0434\u043e\u0440\u043e\u0436\u0435<\/strong>, \u0447\u0435\u043c \u0443\u0434\u0435\u0440\u0436\u0430\u0442\u044c \u0441\u0443\u0449\u0435\u0441\u0442\u0432\u0443\u044e\u0449\u0435\u0433\u043e. CRM \u043f\u043e\u043c\u043e\u0433\u0430\u0435\u0442 \u0437\u0430\u043f\u0443\u0441\u043a\u0430\u0442\u044c \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u044b\u0435 \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u043c\u044b \u043b\u043e\u044f\u043b\u044c\u043d\u043e\u0441\u0442\u0438: \u043d\u0430\u043a\u043e\u043f\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0435 \u0431\u0430\u043b\u043b\u044b, \u0441\u043a\u0438\u0434\u043a\u0438, \u0431\u043e\u043d\u0443\u0441\u044b \u0437\u0430 \u043f\u043e\u0432\u0442\u043e\u0440\u043d\u044b\u0435 \u043f\u043e\u043a\u0443\u043f\u043a\u0438.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0424\u0430\u043a\u0442:<\/strong> \u043f\u043e \u0434\u0430\u043d\u043d\u044b\u043c Forbes, \u043f\u043e\u0441\u0442\u043e\u044f\u043d\u043d\u044b\u0435 \u043a\u043b\u0438\u0435\u043d\u0442\u044b \u0442\u0440\u0430\u0442\u044f\u0442 \u043d\u0430 <strong>67% \u0431\u043e\u043b\u044c\u0448\u0435<\/strong>, \u0447\u0435\u043c \u043d\u043e\u0432\u044b\u0435.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u041f\u0440\u0438\u043c\u0435\u0440:<br><\/strong>\u0411\u0440\u0435\u043d\u0434 <strong>Nike<\/strong> \u0437\u0430\u043f\u0443\u0441\u0442\u0438\u043b \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u043c\u0443 NikePlus: \u0443\u0447\u0430\u0441\u0442\u043d\u0438\u043a\u0438 \u043f\u043e\u043b\u0443\u0447\u0430\u044e\u0442 \u044d\u043a\u0441\u043a\u043b\u044e\u0437\u0438\u0432\u043d\u044b\u0435 \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u043d\u0438\u044f, \u0441\u043a\u0438\u0434\u043a\u0438 \u0438 \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u044c\u043d\u044b\u0435 \u0440\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0430\u0446\u0438\u0438. \u0420\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442 \u2014 \u0443\u0447\u0430\u0441\u0442\u043d\u0438\u043a\u0438 \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u043c\u044b \u0442\u0440\u0430\u0442\u044f\u0442 \u043d\u0430 <strong>30\u201340% \u0431\u043e\u043b\u044c\u0448\u0435<\/strong>, \u0430 \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u043e <a href=\"https:\/\/sitniks.ua\/ru\/blog_post\/kak-ostanovit-krovotechenie-klientov-5-proverennyh-sposobov-izbezhat-sliva-lidov\/\">\u043f\u043e\u0432\u0442\u043e\u0440\u043d\u044b\u0445 \u043f\u043e\u043a\u0443\u043f\u043e\u043a<\/a> \u0432\u044b\u0440\u043e\u0441\u043b\u043e \u043d\u0430 <strong>50%<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/sitniks.ua\/wp-content\/uploads\/2025\/04\/3_segmentacziya_pravylne_povidomlennya_\u2014_pravylnij_audytoriyi.png1_-1024x576.webp\" alt=\"3. \u0421\u0435\u0433\u043c\u0435\u043d\u0442\u0430\u0446\u0456\u044f: \u043f\u0440\u0430\u0432\u0438\u043b\u044c\u043d\u0435 \u043f\u043e\u0432\u0456\u0434\u043e\u043c\u043b\u0435\u043d\u043d\u044f \u2014 \u043f\u0440\u0430\u0432\u0438\u043b\u044c\u043d\u0456\u0439 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0456\u0457\" class=\"wp-image-7637\" srcset=\"https:\/\/sitniks.ua\/wp-content\/uploads\/2025\/04\/3_segmentacziya_pravylne_povidomlennya_\u2014_pravylnij_audytoriyi.png1_-1024x576.webp 1024w, https:\/\/sitniks.ua\/wp-content\/uploads\/2025\/04\/3_segmentacziya_pravylne_povidomlennya_\u2014_pravylnij_audytoriyi.png1_-300x169.webp 300w, https:\/\/sitniks.ua\/wp-content\/uploads\/2025\/04\/3_segmentacziya_pravylne_povidomlennya_\u2014_pravylnij_audytoriyi.png1_-768x432.webp 768w, https:\/\/sitniks.ua\/wp-content\/uploads\/2025\/04\/3_segmentacziya_pravylne_povidomlennya_\u2014_pravylnij_audytoriyi.png1_-1536x864.webp 1536w, https:\/\/sitniks.ua\/wp-content\/uploads\/2025\/04\/3_segmentacziya_pravylne_povidomlennya_\u2014_pravylnij_audytoriyi.png1_-694x390.webp 694w, https:\/\/sitniks.ua\/wp-content\/uploads\/2025\/04\/3_segmentacziya_pravylne_povidomlennya_\u2014_pravylnij_audytoriyi.png1_-204x115.webp 204w, https:\/\/sitniks.ua\/wp-content\/uploads\/2025\/04\/3_segmentacziya_pravylne_povidomlennya_\u2014_pravylnij_audytoriyi.png1_-1000x563.webp 1000w, https:\/\/sitniks.ua\/wp-content\/uploads\/2025\/04\/3_segmentacziya_pravylne_povidomlennya_\u2014_pravylnij_audytoriyi.png1_.webp 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-3-\u0441\u0435\u0433\u043c\u0435\u043d\u0442\u0430\u0446\u0438\u044f-\u043f\u0440\u0430\u0432\u0438\u043b\u044c\u043d\u043e\u0435-\u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u043d\u0438\u0435-\u043f\u0440\u0430\u0432\u0438\u043b\u044c\u043d\u043e\u0439-\u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438\"><strong>3. \u0421\u0435\u0433\u043c\u0435\u043d\u0442\u0430\u0446\u0438\u044f: \u043f\u0440\u0430\u0432\u0438\u043b\u044c\u043d\u043e\u0435 \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u043d\u0438\u0435 \u2014 \u043f\u0440\u0430\u0432\u0438\u043b\u044c\u043d\u043e\u0439 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0421\u0435\u0433\u043c\u0435\u043d\u0442\u0430\u0446\u0438\u044f \u2014 \u044d\u0442\u043e \u043a\u043b\u044e\u0447 \u043a \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u044e \u0440\u0435\u043b\u0435\u0432\u0430\u043d\u0442\u043d\u044b\u0445 \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u043d\u0438\u0439. CRM \u043f\u043e\u043c\u043e\u0433\u0430\u0435\u0442 \u0434\u0435\u043b\u0438\u0442\u044c \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432 \u043d\u0430 \u0433\u0440\u0443\u043f\u043f\u044b \u043f\u043e:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0433\u0435\u043e\u0433\u0440\u0430\u0444\u0438\u0438;<\/li>\n\n\n\n<li>\u043f\u043e\u043b\u0443 \u0438 \u0432\u043e\u0437\u0440\u0430\u0441\u0442\u0443;<\/li>\n\n\n\n<li>\u0438\u0441\u0442\u043e\u0440\u0438\u0438 \u043f\u043e\u043a\u0443\u043f\u043e\u043a;<\/li>\n\n\n\n<li>\u0443\u0440\u043e\u0432\u043d\u044e \u0430\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u041f\u0440\u0438\u043c\u0435\u0440:<br><\/strong>\u0423\u043a\u0440\u0430\u0438\u043d\u0441\u043a\u0438\u0439 \u0431\u0440\u0435\u043d\u0434 <strong>BEZBRENDU<\/strong> \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0435\u0442 <a href=\"https:\/\/sitniks.ua\/ru\/blog_post\/dorogo-%e2%89%a0-kachestvenno-pochemu-potrebiteli-bolshe-ne-veryat-v-etot-mif\/\">CRM<\/a> \u0434\u043b\u044f \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u044f \u0430\u043a\u0446\u0438\u0439 \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0435 \u043f\u0440\u0435\u0434\u044b\u0434\u0443\u0449\u0438\u0445 \u043f\u043e\u043a\u0443\u043f\u043e\u043a \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432. \u042d\u0442\u043e \u0434\u0430\u043b\u043e \u043f\u0440\u0438\u0440\u043e\u0441\u0442 \u043f\u0440\u043e\u0434\u0430\u0436 \u043d\u0430 <strong>35%<\/strong> \u0438 \u0443\u0432\u0435\u043b\u0438\u0447\u0438\u043b\u043e \u0443\u0434\u043e\u0432\u043b\u0435\u0442\u0432\u043e\u0440\u0451\u043d\u043d\u043e\u0441\u0442\u044c \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432 \u0432 <strong>2 \u0440\u0430\u0437\u0430<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/sitniks.ua\/wp-content\/uploads\/2025\/04\/4_avtomatyzacziya_marketyngu.png1_-1024x576.webp\" alt=\"\u0410\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0437\u0430\u0446\u0456\u044f \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0443 \u2014 \u0437\u0430\u0432\u0436\u0434\u0438 \u043d\u0430 \u0437\u0432\u2019\u044f\u0437\u043a\u0443\" class=\"wp-image-7634\" srcset=\"https:\/\/sitniks.ua\/wp-content\/uploads\/2025\/04\/4_avtomatyzacziya_marketyngu.png1_-1024x576.webp 1024w, https:\/\/sitniks.ua\/wp-content\/uploads\/2025\/04\/4_avtomatyzacziya_marketyngu.png1_-300x169.webp 300w, https:\/\/sitniks.ua\/wp-content\/uploads\/2025\/04\/4_avtomatyzacziya_marketyngu.png1_-768x432.webp 768w, https:\/\/sitniks.ua\/wp-content\/uploads\/2025\/04\/4_avtomatyzacziya_marketyngu.png1_-1536x864.webp 1536w, https:\/\/sitniks.ua\/wp-content\/uploads\/2025\/04\/4_avtomatyzacziya_marketyngu.png1_-694x390.webp 694w, https:\/\/sitniks.ua\/wp-content\/uploads\/2025\/04\/4_avtomatyzacziya_marketyngu.png1_-204x115.webp 204w, https:\/\/sitniks.ua\/wp-content\/uploads\/2025\/04\/4_avtomatyzacziya_marketyngu.png1_-1000x563.webp 1000w, https:\/\/sitniks.ua\/wp-content\/uploads\/2025\/04\/4_avtomatyzacziya_marketyngu.png1_.webp 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-4-\u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0437\u0430\u0446\u0438\u044f-\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430-\u0432\u0441\u0435\u0433\u0434\u0430-\u043d\u0430-\u0441\u0432\u044f\u0437\u0438\"><strong>4. \u0410\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0437\u0430\u0446\u0438\u044f \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430 \u2014 \u0432\u0441\u0435\u0433\u0434\u0430 \u043d\u0430 \u0441\u0432\u044f\u0437\u0438<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/sitniks.ua\/ru\/blog_post\/krinzh-2025-goda-kak-google-tabliczy-voruyut-dengi-iz-vashego-biznesa\/\">CRM<\/a> \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0435\u0442 \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433: e-mail \u0440\u0430\u0441\u0441\u044b\u043b\u043a\u0438, SMS-\u043d\u0430\u043f\u043e\u043c\u0438\u043d\u0430\u043d\u0438\u044f, \u0443\u0432\u0435\u0434\u043e\u043c\u043b\u0435\u043d\u0438\u044f \u043e \u0441\u043a\u0438\u0434\u043a\u0430\u0445, \u043d\u043e\u0432\u0438\u043d\u043a\u0430\u0445 \u0438 \u0430\u043a\u0446\u0438\u044f\u0445 \u2014 \u0432\u0441\u0451 \u0440\u0430\u0431\u043e\u0442\u0430\u0435\u0442 \u0431\u0435\u0437 \u0443\u0447\u0430\u0441\u0442\u0438\u044f \u043c\u0435\u043d\u0435\u0434\u0436\u0435\u0440\u0430 \u0438 \u0432 \u043d\u0443\u0436\u043d\u043e\u0435 \u0432\u0440\u0435\u043c\u044f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0424\u0430\u043a\u0442:<\/strong> \u043f\u043e \u0434\u0430\u043d\u043d\u044b\u043c Invesp, \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0437\u0430\u0446\u0438\u044f \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430 \u0443\u0432\u0435\u043b\u0438\u0447\u0438\u0432\u0430\u0435\u0442 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u044e \u0432 \u0441\u0440\u0435\u0434\u043d\u0435\u043c \u043d\u0430 <strong>77%<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u041f\u0440\u0438\u043c\u0435\u0440:<\/strong><strong><br><\/strong>\u0421\u0435\u0442\u044c <strong>H&amp;M<\/strong> \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0435\u0442 \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0435 email-\u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438, \u043e\u0441\u043d\u043e\u0432\u0430\u043d\u043d\u044b\u0435 \u043d\u0430 \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u0438 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432: \u043e\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u043d\u044b\u0435 \u043a\u043e\u0440\u0437\u0438\u043d\u044b, \u043f\u0440\u043e\u0441\u043c\u043e\u0442\u0440\u0435\u043d\u043d\u044b\u0435 \u0442\u043e\u0432\u0430\u0440\u044b, \u0441\u0435\u0437\u043e\u043d\u043d\u044b\u0435 \u0440\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0430\u0446\u0438\u0438. \u042d\u0442\u043e \u0441\u043f\u043e\u0441\u043e\u0431\u0441\u0442\u0432\u0443\u0435\u0442 \u0440\u043e\u0441\u0442\u0443 \u043e\u043d\u043b\u0430\u0439\u043d-\u043f\u0440\u043e\u0434\u0430\u0436 \u0438 \u0432\u043e\u0437\u0432\u0440\u0430\u0449\u0435\u043d\u0438\u044e \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u0435\u0439.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\u0432\u044b\u0432\u043e\u0434-low-cost-low-profit\"><strong>\u0412\u044b\u0432\u043e\u0434: low-cost \u2260 low-profit<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0411\u044e\u0434\u0436\u0435\u0442\u043d\u044b\u0439 \u0442\u043e\u0432\u0430\u0440 \u2014 \u044d\u0442\u043e \u043d\u0435 \u043f\u0440\u0438\u0433\u043e\u0432\u043e\u0440. \u0421 \u043f\u043e\u043c\u043e\u0449\u044c\u044e CRM \u0432\u044b \u043c\u043e\u0436\u0435\u0442\u0435:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u043f\u0440\u043e\u0434\u0430\u0432\u0430\u0442\u044c \u0431\u043e\u043b\u044c\u0448\u0435 \u0437\u0430 \u0441\u0447\u0451\u0442 \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u0438\u0437\u0430\u0446\u0438\u0438;<\/li>\n\n\n\n<li>\u0443\u0434\u0435\u0440\u0436\u0438\u0432\u0430\u0442\u044c \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432 \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u043c\u0430\u043c\u0438 \u043b\u043e\u044f\u043b\u044c\u043d\u043e\u0441\u0442\u0438;<\/li>\n\n\n\n<li>\u0442\u043e\u0447\u043d\u043e \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0447\u0435\u0440\u0435\u0437 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